![]() ![]() ![]() It was only a matter of time - and technology - before Michael Tonello came along. It's a venerable truth: Deny the rich what they want, and they'll pay anything to get it. Which only made the Birkin more desirable. Very scarce - at one point, Hermès announced there was a two-year waiting list. Create a luxury item so special it doesn't need a logo. You know: "This isn't a bag, it's a work of art." Why? Oh, because each bag required 48 hours of craftsmanship. Not only was it expensive, you couldn't get one. The Birkin bag, however, was in another league. The datebook Jane Birkin used? It now costs $1,025. Then he named it after her.Įverything at Hermès is expensive. He had his designers make a bag with pockets, and he sent one to Birkin. Her seatmate just happened to the chairman of Hermès. "I'd love a bag with pockets," the English singer/actress told her seatmate. Jane Birkin was flying from London to Paris in 1981 when she reached into her bag for her datebook and everything fell out. ![]() ![]() He spent $350,000 on Birkin bags, among other things." The buying binge took so long, Jay-Z missed his scheduled lunch at Nello, prompting the restaurateur to deliver his food to the store. A spy reports, "Jay was in a private room of Hermes doing last-minute shopping. Her husband, Jay-Z, was spotted shopping at Hermes' plush Madison Avenue boutique on Christmas Eve. ![]()
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